Main problem: Human impact on marine ecosystems, climate change
Consequence: Need for education & awareness, Need for environmental protection, Development of solutions
Solution: Bridging the gap between awareness and measurable behavior change
Since 1969, Oceanic Society has been inspiring and empowering people worldwide to take part in building a healthy future for the world’s oceans. Oceanic Society is a 501(c)(3) non-profit organization that works to improve ocean health by deepening the connections between people and nature to address the root cause of its decline: human behavior.
We seek to bridge the gap between awareness and measurable behavior change in three ways:
Connecting people to oceans through travel, and motivating personal actions to improve ocean health—Our expeditions engage thousands of people in international ocean conservation every year. We deliver unique, top-quality, life-changing travel experiences to a growing number of people through research and volunteer programs, nature expeditions, and whale watching cruises.
Defining and implementing strategies, tools, and methods to activate, sustain, and measure human behavior change—We work with leading behavioral scientists to define and implement techniques to motivate and measure consumer behavior changes relating to climate change, plastic pollution, and sustainable seafood, and we use storytelling and flagship species conservation to engage people and stimulate action.
Leveraging and amplifying our impacts to new audiences—We are developing, testing and packaging best practices and tools for motivating pro-ocean behaviors in order to leverage their use among the nature tourism industry that impacts tens of millions of people per year, as well as among consumer audiences more broadly through strategic partnerships.
Together, these strategies aim to "move the needle" in ways that measurably improve ocean health and reduce the hazards that humans pose to oceans over time.
The Heroes of the Sea are the role models we need to save the oceans. But without proper attention their work will not be widely circulated. That's why we try to give them a platform to make their solutions accessible to all!