We believe in cleaner oceans, a sustainable lifestyle and in waste as a resource.
For this reason we have partnered with Swiss scientists to develop #tide ocean material made from 100% ocean-bound plastic. We transform the plastics threatening our oceans into new sustainable products. Because we believe in the necessity of a circular economy. A lot of what we believe in isn’t revolutionary. Cleaner oceans. Sustainable lifestyles. Waste as a resource. Every year, more than eight million tons of plastic trash land in the ocean.
#tide has teamed up with different organizations to take what already exists to produce a material that can be used in a range of sustainable products. Because we believe in the necessity of a circular economy. Our versatile granular material is compounded with the help of solar energy – and made completely from plastic collected from the ocean and coastlines – all kinds of plastic, not just PET bottles. Hard plastics like shampoo bottles and plastic containers can be used to recreate new plastic products such as watches, furniture and electronic devices, or in the interior of a car. We have successfully achieved to create a yarn for apparel, home & office interiors, carpets or bags. The granular material is tested and produced in partnership with the Institute for Materials Technology and Plastics Processing (IWK), a branch of the University of Applied Sciences (Hochschule für Technik) in Rapperswil, Switzerland. Together, IWK and #tide have developed a formula that regenerates the plastic granules and reverses the damage caused by the UV rays and salt water the plastic trash was exposed to while floating in the ocean or washed ashore.
Photo Credits by: ©#TIDE